The 28-year-old French artist who goes only by the initials “JR” is in the process of embarking on an ambitious project that stretches across the globe. The project, known as “Inside Out” is an interactive endeavor, where participants take photos of themselves and upload them to Inside Out’s website. JR prints large 36 x 53 inch black and white posters of these pictures and sends them back to the participants, who then go and post the pictures in their communities. JR has stated that his goal for the project is to “transform messages of personal identity into works of art.” He also has said, “The idea is that you have to stand for what you care about.” JR is using a $100,000 grant that he received from winning the 2011 TED prize.

So far the project has sent more than 150,000 giant black and white photos around the world. However, in addition to these mailed photos, JR has also taken the photos to the source. Using a photo booth, which is sometimes stationary and sometimes set up on a truck, JR has taken his project to cities across Europe, Asia, North America. Most recently he brought his photo booth truck to London, where participants had their photo taken in the booth and then plastered the black and whites all around the city’s famous Somerset House.

Check out the project’s official website to learn more about JR’s innovate use of the photo booth as an art form here.

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Sources

http://www.newyorker.com/reporting/2011/11/28/111128fa_fact_khatchadourian

http://www.itv.com/news/london/2013-10-07/public-photo-booth-pictures-come-together-to-form-art/

http://www.insideoutproject.net/en#@section=home